Smile Digital Dental Clinic

Privacy Policy

Smile Digital Dental Clinic ('the clinic') treats your personal information with care and complies with the Personal Information Protection Act, the Medical Service Act and related legislation. This policy explains what we collect, why, how long we keep it, and what rights you have.

1. What we collect and how

We collect the minimum information needed to book, treat and bill.


Required: name, date of birth, sex, contact number, address, resident registration number (for the medical record required by the Medical Service Act)

Clinical: medical history, medication, treatment records, intraoral scans and radiographic images

Online enquiries: name, contact number, message, and any photographs or images you attach

How: paper forms at reception, telephone consultation, this website and Naver Booking, email

2. Why we use it


Verifying your identity and managing appointments

Providing diagnosis, treatment and consultation

Writing and keeping the medical record (Medical Service Act, Article 22)

Billing and national health insurance claims

Recall notices and follow-up on how treatment is holding up

3. How long we keep it

We keep personal information for the periods below and destroy it without delay once the period ends, unless another law requires a different retention period.

Role Term Basis
Medical record 10 years Medical Service Act, Enforcement Rule 15
Radiographs and reports 5 years Medical Service Act, Enforcement Rule 15
Prescriptions 2 years Medical Service Act, Enforcement Rule 15
Invoices and receipts 5 years Framework Act on National Taxes
Online enquiry content Destroyed as soon as the enquiry closes Clinic policy

4. Disclosure to third parties

We do not provide your personal information to outside parties, with these exceptions.


You have consented in advance

Claims to the National Health Insurance Service or the Health Insurance Review and Assessment Service

A lawful request from an investigative authority under statute

You have asked us to send your records to another clinic

5. Outsourced processing

We outsource the following to run treatment and billing. Each contract requires the processor to keep your information secure.

Processor Task Term
Clinical software vendor Electronic chart and record management Until the contract ends
SMS gateway Appointment and recall messages Until the contract ends

6. Your rights and how to use them

You or your legal representative may exercise the following rights at any time. We act within 10 days of the request and tell you the outcome.


Request access to your personal information

Request correction of anything inaccurate

Request deletion (medical records we are legally required to keep are excepted)

Request that processing stop

In person at reception, by phone on 051-808-7528, or in writing

7. How we destroy it


Information is destroyed without delay once the retention period ends or the purpose is met

Electronic files: permanently deleted by a method that prevents recovery

Paper: shredded or incinerated

8. Security measures


The number of staff handling personal information is kept to a minimum, with regular training

Access rights to the record system are controlled and access logs retained

Documents and storage media containing personal information are kept locked

Antivirus software and regular checks guard against intrusion

9. Privacy officer

The clinic has designated the following person to take overall responsibility for personal information and to handle complaints and remedies.

Role Name Position Contact
Privacy officer Lee Geun-ho DDS, PhD in Dentistry 051-808-7528

10. Where to complain

If you wish to seek redress for a privacy infringement, you may apply to the bodies below for advice or dispute resolution.

Body Phone Website
Privacy Infringement Report Centre 118 privacy.kisa.or.kr
Personal Information Dispute Mediation Committee 1833-6972 kopico.go.kr
Supreme Prosecutors' Office, Cybercrime 1301 spo.go.kr
National Police Agency, Cyber Bureau 182 ecrm.police.go.kr

If this policy changes, we will post the change on our website seven days before it takes effect. For anything concerning your personal information, please contact the officer named above.

Announced 20 October 2018 Effective 20 October 2018 Last revised 4 September 2026 Smile Digital Dental Clinic · 9F, 19 Saessak-ro, Busanjin-gu, Busan · 051-808-7528 · Director Lee Geun-ho · Business no. 819-06-00992
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